BYLOZ GIRLS (ACTIVE WEAR): OPPOSITE
This is our peg for a fashion photo shoot for BYLOZ GIRLS, a fashion line for little girls. The idea is to show how trendy the Byloz ACTIVE WEAR clothes are, among other fashion lines for the little girls.
Strategy: show play scenes depicting how excited and enjoying the little girls are while playing with a friend, at the same time looking fab and trendy.
Tagline: So trendy! So me!
Copy: LEt's Play
Advertising Agency: Kyodo Advertising
Creative Director: Ariane Denise Lunod
Copywriter: Ariane Denise Lunod
Graphic Artist: Albert Villasis
Account Manager: Marissa Basco
Media Buyuer: Jennicar Estabillo